Promos for English News Pack JSAT helped achieve the highest ever number of customers adds in June 2016 for English news till date.


Tata Sky Ltd. is a joint venture between Tata Sons and 21st Century Fox. The company endeavours to offer Indian viewers a world-class television viewing experience through its satellite television service. Tata Sky’s Channel 100 acts as a landing page for subscribers, providing them information about subscription packages, promotional offers, television channels, exclusive content (Actve Services) and much more. The growth of their customer base, especially in Tier 2 and Tier 3 cities, was affected by inconsistency in terms of creative quality as well as brand identity messaging.


As a creative producer and editor, my role was to plan, lead, and apply internal and external workflows to ensure the effective, clear exchange of information and documentation, including briefs and deliverables across all the involving teams.


The Actve Music JSAT (Jingalala Saturdays) promos in August 2016, resulted in over 16 times of average daily customer adds, with a record-breaking number of additions on the launch day itself.