BUSINESS IDEA | STORYTELLING
The Big Idea Competition is the University of Westminster’s annual business idea and innovation competition sponsored by Santander Universities UK. The competition drives students and graduates to develop and activate their innovation skills and entrepreneurial ideas.
Participating in the competition, I incorporated storytelling to breathe life into the product idea. SuperCompanion is a mobile application aimed at enhancing the overall in store supermarket shopping experience. The app is the result following a few frustrating trips to the supermarkets.
SuperCompanion app believes in nurturing the connection between the customer and the supermarkets long before the customer has left his/her home and even after the customer has left the supermarket. The app, with the feature of guiding the customers to the right aisle, option of making a shopping list and give food waste alerts, works like a companion for the customers.