ADVERTISING | COPYWRITER | ASSISTANT DIRECTOR
Reliance Group has a leading presence in financial services, power, infrastructure, defense, media & entertainment, and healthcare. The brief with which Reliance Group approached PFT was to make a brand film for Reliance Home Finance.
I worked as a copywriter as well as the assistant director of this film, which shows parents of a couple visiting their son and an expecting daughter-in-law. The small house makes the visit awkward as they try to accommodate themselves.
The idea was to create a connection between audience and brand, showing a common purpose. I designed the narrative to align the film with the sentiment that things like family ties are more important than money.